Red Label

Little Red Label


At Avate Apparel, we give back. It's the foundation and focus of our company. On the backside of every Avate Apparel shirt, you will find our distinct red label - a symbol that a portion of the proceeds from each sale ends up back in our community.

Every time you put on an Avate hat or shirt, collectively we replaced an old quarter inch bolt, we helped rebuild a trail, we maintained access to a local crag or helped improve the standards in our climbing gyms.

We recognize that we are all responsible for making climbing what it is and what it can be, and so it's our pledge to you that we will support the organizations that bring awareness and access for the sport we love so much.

Avate ApparelRed Label